accelerating innovation in housing and addressing change head on.
"Companies who don't keep up with and drive innovation risk extinction in the next decade."
There has never been a more important time for innovation in housing. As an industry, we are facing unprecedented change and tremendous opportunities. There are business risks, too, for those who don't adapt quickly enough.
The Internet of Things, evolving consumer needs and expectations, labor shortages, rising codes and standards, and the need to deliver more value with less resources are revolutionizing the way we think about house, home and the housing business.
We must stay on top of the changing competitive and innovation landscape to ensure survival. Yet, the housing industry makes the lowest investment in R&D across the board, and margins don't allow for much investment at the company level.
Alone, most lack the money, mindspace and expertise to address the massive change that they are facing. This is where the Housing Innovation Alliance comes in.