We believe in the value of exchanging ideas and insights face to face and are intentional about creating opportunities for our builders to interact with each other, our sponsors, and other leaders in the industry.
COFFEE TALK: MARKETING + SALES: Engaging Customers at a Distance
93 percent of communication is non-verbal. With most communities imposing social distancing orders and consumers who are time-starved under the best of circumstances, how can we engage people and create meaningful connections at a distance?
Join us for an insightful exchange with:
Paul Cardisof The Cardis Group, a customer experience thought leader
Teri Slavik-Tsuyukiof tst ink, a marketing strategist who creates community vision and brand experiences and former CMO for Newland Communities
Alaina Money-Garmanof Garman Homes, an innovative builder flipping the script on sales, marketing and customer engagement
Linda Peak of Brookfield Residential, an innovative real estate developer flipping the script on sales, marketing and customer engagement
Ethan Goldspiel of Matterport, on how laser scanning technology is changing the way we "step into" and experience model homes and home and community design
Together, we’ll explore:
How Segmentation, Targeting, Positioning and Activation have changed post-Covid
How to create personal, one-on-one connections throughout the customer experience
How to allow customers to step into and get a feel for your homes and communities using 3D technology
How to drive home sales online for your own homes and your buyers’
Paul will kick-start the discussion with the panel. Then, we’ll open the floor for live comments on the line and via our chat window. This session will run 1 hour and may extend an additional 15 minutes to allow for expanded Q+A. Join us to help drive the discussion.
2:00 PM EDT / 11:00 AM PDT
President + Chief Experience Officer The Cardis Group