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Michael Ginsburg, owner of La Mirada Homes in Arizona, has worked as a general contractor since 1976. He designs and builds custom homes, remodels, and additions. In 2010, he began building the first of what he calls “S.E.E.D. Homes™,” or Super Energy Efficient Homes, which feature structural insulated panels, radiant floor cooling, graywater recycling and solar panels. These homes boast a HERS rating of 20, and this design won gold in the 2012 Energy Value Housing Awards (EVHA) New Home/Hot Climate category.