There are stories behind every community member, program and insight we uncover, and here is where you’ll find them. Read on to learn more about how we think, what we’re up to and what drives us.
Alliance Insights PULSE: The Value Prop Problem
More than 75% of U.S. Internet users see little or no value in smart homes (including nearly a fifth who’ve never heard the term), per a recent study by UK smart home brand Hive.
Why It Matters: Don’t buy the hype. Despite wanting to save time and be more in control of their homes, most tech-savvy consumers still don’t see a solid value proposition for smart homes and cite concerns about price, ease of use and device interoperability as barriers to adoption – issues still being figured out.