There are stories behind every community member, program and insight we uncover, and here is where you’ll find them. Read on to learn more about how we think, what we’re up to and what drives us.
VRT Recap: Attainable Design Solutions + the Apple-Like Home Challenge
"Yesterday’s [Virtual Round Table] was as good as any session I’ve seen in 15 years of attending ULI council meetings, PCBC and Housing Innovation Alliance events. " — Rodney Hall, Rodney Hall Executive Search
A month ago, we challenged five of the nation's leading architectural firms to come up with design solutions that will help address the affordable/attainable housing challenge for middle income households. More specifically, we asked them to show us:
How a 1,500 square foot home can feel more like 2,500 square feet
What we can learn from smaller homes of the past
How technology can make a difference
And finally, how to apply the same approach Apple did in creating the first iPhone to provide more usability and value per square foot in home utility spaces like the kitchen, laundry, office, entertainment, and more
Mollie Carmichael of Meyers Research/Metrostudy teed things up with some of their latest research on "value buyers"—defining what affordability means geographically and by consumer types and what the drivers are for focusing on design. Leaders from Bassenian Lagoni, Dahlin Group, IDEArc Architecture and Planning, KTGY and Woodley Architectural Group participated.