PROFILES
Alliance Community ProfileWe regularly profile a member of the Alliance community, highlighting the little-known details you won’t see on their LinkedIn page.
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Meet
Mollie Carmichael
Meyers Research, LLC
Principal, Advisory
As a member of the Alliance's board of advisors, Mollie represents the innovative partners and practitioners who help builders and developers better understand the market and help deliver the better home.
Mollie is a leading strategist with a career spanning 25+ years as a builder, developer, and consultant in the residential real estate industry. Her experience includes conducting markets studies throughout the country, land acquisition strategies, business planning for future growth, competitive product research, and even tactical marketing planning and design. Most notably, she has been a thought leader with consumer insights and product research throughout the nation. Since 2011, Mollie led one of the largest consumer survey efforts for the new home building industry with 10,000 to 20,000+ home shoppers. The survey effort revealed what consumers value and what they will pay for in their next community and home.
Prior to joining Meyers Research, Mollie was a Principal with John Burns Real Estate Consulting for almost 10 years. In addition, Mollie served as Vice President of Strategic Marketing for Lennar and Kovach Marketing, Regional Vice President of Strategic Marketing for Pulte Homes/Del Webb for the California Region, and Vice President of Residential Product Planning for The Irvine Company.
