Business Development Manager
Deana brings a rich history of research, development and consumer insights to the Bassenian Lagoni team. She has worked with small businesses and startups around the world developing consumer profiles and research strategies to better understand the consumer needs and what motivates them to explore, shop, and buy.
A graduate of the University of North Carolina at Charlotte, Deana has a Bachelor of Architecture and upon graduation was elected to be the 52nd National Vice President of the American Institute of Architecture Students. She also has experience with the National Association of Home Builders as their Program Manager for Design—bringing insight on nationwide trends and design excellence in residential design.