National Vice President of Customer Engagement + Safety
Ralph Baja has focused on delighting customers before and after the sale as a leader within regional and national homebuilding organizations for nearly 18 years.
As the national director of customer relations and process improvement, Ralph has reinvented how Century Communities looks at the customer relationship lifecycle and how they measure and improve the customer experience. Ralph joined Century Communities in August 2017 when the company merged with UCP and its wholly owned subsidiary, Benchmark Communities. At Benchmark, Ralph played a similar role as a national director for four years.
Between 2014 and 2018, Ralph enabled Century and Benchmark to earn 65 Homebuyers’ Choice Awards from customer experience management firm Eliant. Century Communities is in the running for another 10 awards this year, and in 2018, Ralph was selected as Eliant’s first American Customer Experience Leader of the Year. According to Eliant, the award was in recognition of his “extraordinary leadership in consistent delivery of a memorable customer experience” and how “he is shaping the future direction of the industry and culture of customer service excellence.”
Previously, Ralph was vice president of customer relations and process improvement for Pulte Homes, having worked his way up from a community-level position to leader of the Northern California and Nevada region. He was with the company for nearly 11 years.
Prior to entering the homebuilding industry, Ralph served as an officer in the United States Navy. He is a graduate of the US Naval Academy with a bachelor’s in computer science.