No matter how you want to say it – off-site, industrialized construction, prefab, etc. – modern methods of construction are here to stay and are growing both out of necessity and opportunity. But…how do you manage expectations of consumers? Ensure they buy into the value you’re delivering – especially if it costs a little more? Ensure other stakeholders like real estate brokers, developers + local officials understand what you’re doing + can advocate for you when needed? Demonstrate the quality + value adds that set you apart from the others?
Join us for a thought provoking panel discussion and Q+A with:
- Deltec Homes, a Certified B Corporation that delivers high design, energy efficiency, health, resiliency + sustainability — proving just about anything can be built off-site with their signature round home designs
- Mighty Buildings, a builder who’s revolutionizing construction via 3D printing, automation and robotics
- Module, a design build company that delivers right-sized, zero energy ready homes that support their customers’ health and wellbeing through modular construction
- Our facilitator NewGround PR & Marketing, a turnkey agency that helps housing + real estate leaders tell the right stories + get their voices heard
Learn more about our experts below.
This event is free + open to all, but registration is required. Click the “Register” tab above to save your seat, and add this event to your calendar with one of the links below.
Event Speakers:
Natalia Dobrynina
Head of Sales
Mighty Buildings
Mighty Buildings is revolutionizing the construction industry via 3D printing, automation and robotics. Natalia leads their go to market strategies for B2C and B2B. On the B2C front, she has developed Mighty Buildings messaging and user experience for consumers. She formulated the company’s sales strategy, coached employees to success, and helped the firm secure $20M+ in contracted revenue. She has also expanded Mighty Buildings B2B opportunities by nurturing relationships with real estate agents, realtors, brokers and homeowners to grow a referral pipeline with 200+ ambassadors. She also launched a Referral Broker Partnership Program and coordinating development of MB’s Financing Program with banks and credit unions.
Steve Linton
President
Deltec Homes
Steve Linton, president of Deltec Homes, is among the leaders in the nationwide movement to build the next generation of home. Deltec is a certified B-corporation that specializes in building energy efficient, durable, and beautiful panoramic homes using components produced at its Asheville, NC headquarters. Deltec strives to design and build homes that don’t just set the bar for today’s high-performance homes, but set the bar for the future of building. For over 50 years, Deltec has crafted homes that blur the lines between indoors and out, allowing homeowners to feel connected to the natural world around them. You can visit www.deltechomes.com for more information.
Katy Biggerstaff
Director of Public Relations
NewGround PR & Marketing
Katy’s attention to detail translates to the passion she shows for her hobbies, which include volunteering with children, yoga, traveling and making craft beer. If you want a recommendation for a super hoppy IPA, talk to Katy. If you want a story pitched that gets picked up, talk to Katy.
This attention to detail is evident in the success Katy enjoys with NewGround and in the accomplishments she has achieved throughout her career in public relations. As Public Relations Manager, she counsels clients with the best strategy in order to help build awareness of their brand and grow market share. Katy is also responsible for developing, implementing, and managing regional and national public relations campaigns for many of our real estate and homebuilding clients.
Katy’s experience in public relations and marketing is too expansive to discuss in short form, but includes both commercial real estate (office, industrial, retail, and mixed-use) and economic development as well as residential real estate with both single family and multifamily homes. She has many impressive accomplishments under her belt, two of which are Public Relation’s Society of America (PRSA) PROTOS award for a front page story in the Los Angeles Times and a PRSA accolade recognizing a feature cover story in Contract magazine.
Brian Gaudio
Chief Executive Officer, Assoc. AIA
Module
Brian believes that everyone deserves access to good design. The inspiration for starting Module came while he was directing Within Formal Cities – a documentary about the housing crisis in South America, which debuted in 2016. Prior to starting Module, Brian was a Fulbright Scholar in Santiago, Dominican Republic, where he led an urban design research initiative. He has lectured and given presentations for the American Institute of Architects, the Rockefeller Foundation, and numerous universities in the US and abroad. Brian has design experience in both the for-profit and nonprofit world. He worked in Blue Sky Department at Walt Disney Imagineering where he helped create new ride concepts for the Disney Parks, and he served as an architectural intern at the Gulf Coast Community Design Studio. Brian graduated Summa Cum Laude from North Carolina State University with a Bachelor of Architecture where he was a Park Scholar, started a non-profit organization, and was a Finalist for the Harry S Truman Scholarship.
Stacey Freed
Contributing Editor, Programs + Engagement
Housing Innovation Alliance
A board member of the American Society of Journalists and Authors, Stacey has been a storyteller for the housing industry for nearly 20 years and is a contributing editor for the Housing Innovation Alliance. Stacey covers small business and the building and remodeling industries for a number of leading publications, including Better Homes and Gardens, USA Today, AARP online, Forbes.com, REALTOR magazine, Professional Builder, Professional Remodeler, Custom Builder, the Washington Post and more. Previously, she was the Senior Editor for Remodeling magazine, a Zonda (then Hanley Wood) publication.
