A Roadmap to Industrialized Construction
Industrialized construction – aka offsite, factory-built, etc. – has to date puttered along as a bit player in the construction of single-family homes — representing roughly 3% of new-home production in 2020.
The problem is that few people know where or how to start making the switch.
Even worse, some see it as simply a production solution rather than a different way of doing business — with impacts + potential benefits across the organization. We’ve been tackling that challenge for the last two years through working group discussions; builder, developer and expert interviews; case studies; and development of a roadmap and other tools.
This event coincides with the launch of a feature article in Professional Builder — highlighting key insights we’ve gathered from others in our network and the initial conclusions we’ve come to.
Up next we’re hosting a working group discussion, November 2021, and have more planned for 2022 to help move the road map forward. Contact us to get involved.
Visit the RECAP tab for the full recording, best of snapshots and more resources.
- VIRTUAL EVENT
- FREE + OPEN TO ALL
- REGISTRATION REQUIRED
Event Speakers:
Craig Webb

President
Webb Analytics
Craig Webb is the President of Webb Analytics. He’s one of the nation’s best-known experts on lumber and building material dealers and distributors, in part based on his 12 years as editor-in-chief of ProSales magazine. Webb has visited dealers in 49 states and several countries. He’s an acclaimed speaker to LBM groups nationwide. While at ProSales, he was co-creator of the ProSales 100 Conference and longtime overseer of the industry-standard ProSales 100 list of top LBM dealers. Prior to joining ProSales, he spent decades monitoring businesses in the U.S. and Europe through his work at The Wall Street Journal, McGraw-Hill, American Banker, and UPI.
Rich Binsacca

Editorial Director
Pro Builder Media
Rich Binsacca is Pro Builder’s editorial director. He has served as an editor and frequent contributor to several housing and building construction-related print and online publications, and has reported and written about all aspects of the industry since 1987.
Rick Lambert

Vice President of Operations
McStain Neighborhoods
Rick Lambert is the Vice President of Operations responsible for the construction, architecture, permitting and purchasing aspects of McStain Neighborhoods. He oversee the team at McStain who design, bid, and build their houses. Rick is passionate about the places we live and working to make them better.
Jeff Hopfenbeck

Founder
Simple Homes
Jeff is the co-founder and CEO of Simple Homes. A lifelong architecture & construction geek. After a career path that has spanned a variety of fields, including philanthropy, investing, and management consulting, he has finally realized his dream of building houses for a living. Jeff has a deep passion for innovation, technology, and a burning desire to help solve the nation’s housing crisis.
Diana Fisler

Principal
ADL Ventures
Dr. Diana Fisler has served the building materials industry in a variety of roles over the years most recently as Building Science and Innovation Leader with Johns Manville. In that role, she delivered new business opportunities in the building space, including airsealing, weather barrier, and off-site construction solutions. Diana earned her PhD in Geophysics from Penn State University and currently contributes her expertise to a number of industry organizations and committees such as ASHRAE and ASTM.
As the only woman in the room for many years, Diana brings an interesting perspective –that it is possible to innovate in building materials and construction and that this is a fun and challenging sector to be in…
Listen in to this episode of #HerStoriesInHousing:
Nathan Young

CEO + Principal Builder
MODS PDX INC
Nathan Young is the CEO + Principal Builder of MODS PDX INC, with a degree in Environmental Economics and Political Science from Willamette University. Nathan’s passion for building science, investing in quality relationships with partners and employees and friendly approach to clients and customers have earned him multiple awards and industry recognition.
Dennis Steigerwalt

President
Housing Innovation Alliance
Dennis is a catalyst. An expert at driving market transformation programs, he knows people, money and how to get things done.
As president of the Alliance, he leads our strategic vision and smart growth of our community.
Prior to the Alliance, Dennis helped change the face of the housing industry in Saudi Arabia through two key initiatives: the Ministry of Housing’s Building Technology Stimulus Initiative (BTSI) and SABIC’s Home of Innovation™ program.
In BTSI, Dennis helped to create a nationwide program to develop a modular housing industry—modeling 26 strategic initiatives that would jumpstart the creation of a robust construction ecosystem, evaluating 200+ global technology providers, and securing initial approval for $4B in government investment. Within one year, the commitment grew to $40B.
Dennis was also a key player in SABIC’s Home of Innovation program, a $30M+ multi-year market engagement program focused on encouraging collaboration among the housing value chain and ensuring that better construction practices are adopted throughout the region. Together with his team, Dennis established and managed a global ecosystem of more than 1,000 subject matter experts, including 46 leading manufacturer partners. The program resulted in the Middle East’s first LEED platinum home, a pilot community of 1,200 LEED Silver homes and a LEED gold interactive exhibition center, which has become the epicenter for collaboration in the region. As of 2016, the program yielded 40+ business opportunities with more than $200M in new value creation.
Before and after going global, Dennis acted as a consultant to and developer of residential and mixed-use real estate projects in southwestern PA, several of which are considered pioneering examples of placemaking in North America—including Venango Trails, Edgewater and Newbury.
In his spare time, he enjoys big adventures with his wife and sons on the water and in the mountains and supports the efforts of other entrepreneurs—advising and investing in their startup companies.
Ryan Colker

Vice President of Innovation
International Code Council
Ryan is the Code Council’s Vice President of Innovation. Colker works to identify emerging issues in the building industry, including how new technologies can be leveraged by codes and standards, methods to modernize the application of building regulations, and the development of new business strategies that support members and building safety professionals. He also serves as executive director of the Alliance for National and Community Resilience.
Prior to the Code Council, Colker was the Vice President of the National Institute of Building Sciences, where he led the Institute’s efforts to improve the built environment through collaboration of public and private sectors. Before that, he was the manager of Government Affairs at ASHRAE.